On August 6, 2015 - Google rolled out a new update that was related to local listing or visibility of your business in Google local Search Results. This update was changing the previous local 7-pack Google update, now it is moved to Google Local 3-pack.
By this rolled out many questions arises in the person's mind about local search results:
What has actually changed in Local Search Engine Results?
Google 3-pack rolled out in USA & simultaneously internationally too. It has changed the look & feel and navigation within the local search results. Have a look at Google 7-pack & Google 3-pack
By this rolled out many questions arises in the person's mind about local search results:
- What has actually changed in Local Search Engine Results?
- Do these changes affect our Business Visibility?
- How to make Local SEO Strategy?
What has actually changed in Local Search Engine Results?
Google 3-pack rolled out in USA & simultaneously internationally too. It has changed the look & feel and navigation within the local search results. Have a look at Google 7-pack & Google 3-pack
Google 3 Pack Results Shake Up - Business Addresses & Phone Numbers are Removed
- Only 3 Business Listing displayed in the Search Results
- Business Phone Number & address Removed
- Google+ Links are removed
- Store Hours Added in the 3 Pack list
- No Flyouts & No Reviews Labelled
- Where Click Go - When user click on another link i.e. Direction it will take you on the Map where your business is listed.
This pack also affects the way users access information through the Google local search results pack. In the Google 7-pack, contact information including address & phone number were listed directly in the local results box, for user interaction. With this Google 3-pack update, Google deleted full address or phone number, forcing users to click into the local results box to access contact information. When you click in the search result box through Desktop it will take you to a maps page with additional listings and information. On a mobile, users are allowed to call the business directly from the local pack, but the address will not appear on mobile.
How Does Google 3-Pack affect your Business Visibility?
Google crawls the page, i.e. Google My Business where your listing is merged & verified & that listing will show in its organic local search results which include everything which you have on your listing hours, pictures, reviews, website & latest posts. Google 3-pack verify all this information.
- Is your business is locally optimized? Google 3-pack will check the same.
- Google 3 pack will depend upon the searchers IP addresses.
- Google Local 3-pack depends upon the searcher's physical location.
If you are not in Google 3-Pack searches don’t worry add more information in the listing page means complete the listing page properly
- Add unique, long description with website links.
- Add HD images of your business.
- Select the right category of your business.
- Add Business Phone Number & Business address in the listing.
- Earn positive G+ Review With Rating
- Check Once again Opening & closing hours
- Build Local Backlinks
- Take care of On Page Optimization of the local business page
- Embed Google Map on your website
To make your website visible in Google 3-pack NAP, Content & quality backlinks will do wonders for you.
